Syndesmo is a consultancy specialised in business mobility for employees. They are mobility experts whether this concerns a total vision in the field of mobility or parking policy, the travel expenses scheme, the vehicle fleet or overarching themes such as flexibility or sustainability. From analysis and advice to implementation and internal communication: together with their experts, they change the travel behavior of employees.
Challenge & solution
We were invited to produce the complete contents of the brand Syndesmo who is a sister company of &Morgen and Commotion Square. The challenge was to make sure the brand could stand alone as well as be recognise graphically together. The colours were already established but needed to be modernise. To the three brandings a supporting color purple is chosen to weave them together. The logotype is a clean sans serif font which creates the perfect balance between the graphic style of the illustrations and the text. The visual content are flat designed illustrations that support and communicate specific messages in publications.