NS Go is a mobility platform for organizations and employees to take care of their business travel. Wether the focus is on sustainability, costs or vitality: NS Go has the answers. NS Go makes business travel flexible, simple and transparent. NS Go operates as a subsidiary of NS (National Railways in The Netherlands).
Challenge & Solution
We were entrusted with improving the existing brand identity for NS Go as well as developing whitepapers and PowerPoint presentations to inform the customers of NS Go about their activities. We were asked to create visual content that communicates and reinforced their messages. The target audience for NS Go are human resources professionals. Our aim with the brand identity was to unite and enhance their entire experience as a whole by looking more approachable and friendly as well as being clear about the information so they could hop on the train and use new ways for business travelling to help their employees.