&Morgen is a consultancy that focusses on mobility. With mobility experts they create innovative solutions that ensures the quality of life in The Netherlands. From analysis and advice to implementation and internal communication, they rethink mobility.
Challenge & Solution
We were invited to produce the complete contents of the brand &Morgen who is a sister company of Syndesmo and Commotion Square. The challenge was to make sure the brand image could stand alone as well as be recognise graphically together. The colours were already established but needed to be modernise. To the three brandings a supporting color purple is chosen to weave them together. The logotype is a clean sans serif font which creates the perfect balance between the graphic style of the illustrations and the text. The visual content for the brand image are flat designed illustrations that support and communicate specific messages in publications.