MKB Toegankelijk

MKB Toegankelijk is a program of MKB Nederland and VNO-NCW. They work together with the Ministry of Health, Welfare and Sport, the VNG and the UN Convention. This program encourages sector organisations and entrepreneurs to work on accessibility.

With this in mind we created a modern and lively logo, which is easy to read with clear elements. The three elements represent audio, mobility and kinetic which all have a relationship with accessibility. The color palette has 2 complementary colours to amplify the high contrast necessary to make the content as visually usable to individuals with low vision or varying levels of color blindness both on and offline. Each element can separately be used as icons and are designed to represent all parts of accessibility in a positive way.


Branding, Print Media, Banners, Flyers, Icons, Logo