The project requires a name for this new company and the creation of its graphic universe, communication tone and visual language. The idea is to make the transition to a a world of who take animals, people and the environment into account as all products are 100% vegan and to help to make the different audiences understand how easy it is to choose eco friendly products for a minimalistic and zero waste lifestyle.

Ecoveganic is the naming chosen and comes from the declination of the concepts “eco”, “vegan” and “organic” linked to the new sustainable world. A nice and easy to remember name that helps to make this type of lifestyle understandable and accessible.

Naming, Branding, Marketing, Social Media, Webshop, Business Cards, Stickers