Bos Optiek

A clear vision since 1921. Bos Optiek is a family story, a trade that has been passed on from father to son over three generations. The shop has been located in The Hague for more than a century. Today, the owner represents the third generation in the family, where he finds the best optical solutions and offer the most exclusive eyewear.

We were asked to revamp the branding as the shop was having a fresh start. New colours and a modern logo with a twist to refer to the old days by showing a pince-nez. The website has been re-imagined to attract the old and new customers as well as everything needed in a shop like receipts, bags, and other goods.


Print Media, Receipts, Stickers, LED Panels, Website, Business Cards, Rollup Banners, Social Media