Chalos figures among the most beautiful medieval villages of France. In the centre of mountains surrounding and enveloped by mimosas, pines, chestnut and olive trees. A sun-drenched village where the inhabitants enjoy an abundance of sunshine.
The brand identity is created with authenticity in mind. Sending greeting cards is an old practise, and we wanted to show this with the logo by making a stamp out of it. The logo is homey and warm, the wolf represents family. The overall brand essence is inviting, with a dynamic personality. Every envelop giving with the greeting card to customers are embossed with the logo and the initial “TW”. The wolf conveys a clear aesthetic which is needed to be recognised effortlessly. The colors black is used throughout the identity to keep it old school. The webshop has a minimal modern look and feel which creates a elegant contrast with the old stamp image.